For developing artists, sponsorship and endorsement have been a great way to leverage the reach of an existing company and be well-compensated.
A company rents an artist’s audience, cuts a check, and when sales increase, nets the profit. Everyone wins. Some win bigger than others, and usually it’s the company writing the check.
As we see it, artists with giant audiences who already know the power of their art have a greater opportunity. They can create businesses that are extensions of their art and grow them into sustainable ventures that are successful beyond today’s tour rankings and recorded music sales.
his illustrious career
Apple, Nike, Puma,
The Toxic Sloths
had their numbers
RAM Trucks, Nissan
10 past the hour
your friggin’ bio
many soy lattes
KHKI, Des Moines
what you’re doing
Hey, nice ass!
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