WE ARE FLO

 

We build
COMPANIES
FOR BIG AUDIENCES
Outgrown sponsorship

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asks

HAVE YOU OUTGROWN SPONSORSHIP?

In the beginning, there was endorsement.

For developing artists, sponsorship and endorsement have been a great way to leverage the reach of an existing company and be well-compensated.

A company rents an artist’s audience, cuts a check, and when sales increase, nets the profit. Everyone wins. Some win bigger than others, and usually it’s the company writing the check.

Creative entrepreneurship

As we see it, artists with giant audiences who already know the power of their art have a greater opportunity. They can create businesses that are extensions of their art and grow them into sustainable ventures that are successful beyond today’s tour rankings and recorded music sales.

We help artists build those companies.

MORE ABOUT FLO

Maybe it’s time
for artists
to own the brands they build
Sponsorship and endorsement
are awesome

  • Brandxx

  • Quality

  • maybe

But consider

CREATIVE CONTROL
EXPOSURE CONTROL
QUALITY CONTROL
PARTICIPATION IN THE FINANCIAL UPSIDE

We believe in

ARTIST POWERED COMPANIES

ARTISTICALLY ENVISIONED
BUILT TO GROW VALUE

  • authentic3

  • bad ass biz

  • Artist Powered


CASE IN POINT

Blue Chair Bay Rum

When Kenny Chesney decided to make a rum worthy of sharing with his friends, FLO helped him take his vision from idea to bottle.

TAKE A LOOK


THE FLO CORE

Mark
Montgomery

FOUNDER
ELEPHANT SEER
ENTERPRISER

previous expeditions
echomusic, Kanye
Pearl Jam
Swallow This

BIO

Gavin
Ivester

STRATEGIST
PRODUCT DESIGNER
BRAND SUPERGUY

his illustrious career
Apple, Nike, Puma,
Under Armour
The Toxic Sloths

BIO

Sloane
Scott

RELATIONSHIPPER
DIGITAL DIVA
GEEK CHIC

had their numbers
RAM Trucks, Nissan
Cover Girl
Ferris Bueller

BIO

Dave
Culbreath

MASTER OF OPS
CONDUCTOR
A COOL HEAD

flight path
CJ Advertising
RunDaisy
his basement

BIO

Kidd
Redd

STORYTELLER
DISTILLER
WRRRRITERRRR

10 past the hour
103-KDF, Nashville
paramore|redd
your friggin’ bio

BIO

BOZO
THE CLOWN

Guiding Spirit
Office greeter
airhead

blow me
Marko’s studio
Hey, nice ass!
your nightmares

WHADDAYOULOOKINAT?

And wait. Wait!
there are

MORE OF US

BROWSE THE BRAINPOWER

  • Strategy

    Brainstorming, analysis, biz modeling

  • Structure your company

    Get people crazy about doing it

  • Product and brand development

    Create cool stuff

  • Launch

    Take that thang to market

Building your company
IS COMPLICATED
AND WE LOVE DOING IT

FOUNDTHEIRFLO

 

MADE IN NETWORK

BIG AUDIENCE
TV watchers and music lovers

FLO's first new media company is a YouTube multichannel network about music being created. Originating from Nashville, it features five original shows and channel partners including Ben Folds TV, new artist Maggie Chapman, Infinity Cat Recordings and the Blackbird Academy.

Google

BIG AUDIENCE
Entrepreneurs, artists, digital creators

2012: Google for Entrepreneurs
Google gets its first taste of the creative power in Music City.

2013: Google for Creators
FLO brings Google and YouTube back to the city that songwriting built to help empower the next generation of artists.

Blue Chair Bay Rum

BIG AUDIENCE
Rum drinkers

Kenny Chesney, one of the biggest selling singer-songwriters in country and pop, decides to forego another endorsement deal and create a spirits brand to distill a rum worthy of sharing with his friends.

Under Armour Brand House

BIG AUDIENCE
People who sweat

Under Armour, one of the great success stories in athletic apparel since 1996, has had stores across America, in Canada, and China—but not in its HQ city of Baltimore. Before 2013. FLO was honored to provide creative advisory services for store layout, design, and features.

Griffin Technology

BIG AUDIENCE
Apple product users

Griffin is one of the world's largest sellers of Apple aftermarket products. FLO has partnered to provide market strategy and analysis for its popular Survivor cases line, and currently is helping create a better understanding of its online customers through analytics and big data.

Nissan

BIG AUDIENCE
Drivers

An early FLO project that interested us was Nissan's problem of remote customer data capture. At the big auto shows and conventions, what's the easiest way to collect info from the floor on the fly without cumbersome data exchanges between devices and the mothership?

zap_us

CHOOSE YER OPTION:

I WANT TO TALK

If you’re trying to get in touch with us, start below.
There’s also voice at 615-266-4FLO.

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Joyful or your money back.

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NASHVILLE 37219


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Go ahead and look.