We build successful
BUSINESSES
FOR BIG AUDIENCES
Mark
Montgomery
FOUNDER
ELEPHANT SEER
ENTERPRISER
ELEPHANT SEER
ENTERPRISER
previous expeditions
echomusic, Kanye
Pearl Jam
Swallow This
asks
HAVE YOU OUTGROWN SPONSORSHIP?
In the beginning, there was endorsement.
For developing artists, sponsorship and endorsement have been a great way to leverage the reach of an existing company and be well-compensated.
A company rents an artist’s audience, cuts a check, and when sales increase, nets the profit. Everyone wins. Some win bigger than others, and usually it’s the company writing the check.
Creative entrepreneurship
As we see it, artists with giant audiences who already know the power of their art have a greater opportunity. They can create businesses that are extensions of their art and grow them into sustainable ventures that are successful beyond today’s tour rankings and recorded music sales.
We help artists build those companies.
Maybe it’s time
for artists
to own the brands they build
Sponsorship and endorsement
are awesome
Brandxx
Quality
maybe
But consider
CREATIVE CONTROL
EXPOSURE CONTROL
QUALITY CONTROL
PARTICIPATION IN THE FINANCIAL UPSIDE
We believe in
ARTIST POWERED COMPANIES
ARTISTICALLY ENVISIONED
BUILT TO GROW VALUE
authentic3
bad ass biz
Artist Powered
CASE IN POINT
Blue Chair Bay Rum
When Kenny Chesney decided to make a rum worthy of sharing with his friends, FLO helped him take his vision from idea to bottle.
THE FLO CORE
Mark
Gavin
Ivester
STRATEGIST
PRODUCT DESIGNER
BRAND SUPERGUY
PRODUCT DESIGNER
BRAND SUPERGUY
his illustrious career
Apple, Nike, Puma,
Under Armour
The Toxic Sloths
Sloane
Scott
RELATIONSHIPPER
DIGITAL DIVA
GEEK CHIC
DIGITAL DIVA
GEEK CHIC
had their numbers
RAM Trucks, Nissan
Cover Girl
Ferris Bueller
Dave
Culbreath
MASTER OF OPS
CONDUCTOR
A COOL HEAD
CONDUCTOR
A COOL HEAD
flight path
CJ Advertising
RunDaisy
his basement
Kidd
Redd
STORYTELLER
DISTILLER
WRRRRITERRRR
DISTILLER
WRRRRITERRRR
10 past the hour
103-KDF, Nashville
paramore|redd
your friggin’ bio
Ellen
Sutton
VISUALIZER
DESIGNER
SMARTY
DESIGNER
SMARTY
journey
UCLA
Duarte Design
many soy lattes
Monica
Papuga
whip
office director
everything else
office director
everything else
agenda
KHKI, Des Moines
Warner Brothers
what you’re doing
BOZO
THE CLOWN
Guiding Spirit
Office greeter
airhead
Office greeter
airhead
blow me
Marko’s studio
Hey, nice ass!
your nightmares
Strategy
Brainstorming, analysis, biz modeling
Structure your company
Get people crazy about doing it
Product and brand development
Create cool stuff
Launch
Take that thang to market
Building your company
IS COMPLICATED
AND WE LOVE DOING IT
Here’s a glimpse at how we help you find your FLO.
FOUNDTHEIRFLO:
Entrepreneurs, artists, digital creators
2012: Google for Entrepreneurs
Google gets its first taste of the creative power in Music City.
2013: Google for Creators
FLO brings Google and YouTube back to the city that songwriting built to help empower the next generation of artists.
Blue Chair Bay Rum
BIG AUDIENCERum drinkers
Kenny Chesney, one of the biggest selling singer-songwriters in country and pop, decides to forego another endorsement deal and create a spirits brand to distill a rum worthy of sharing with his friends.
Splitsecnd
BIG AUDIENCEEveryone driving
FLO advised on product development, brand, and marketing creation for an inexpensive, simple device that will get help when things go wrong on the roads.
Under Armour Brand House
BIG AUDIENCEPeople who sweat
Under Armour, one of the great success stories in athletic apparel since 1996, has had stores across America, in Canada, and China—but not in its HQ city of Baltimore. Before 2013. FLO was honored to provide creative advisory services for store layout, design, and features.
Griffin Technology
BIG AUDIENCEApple product users
Griffin is one of the world's largest sellers of Apple aftermarket products. FLO has partnered to provide market strategy and analysis for its popular Survivor cases line, and currently is helping create a better understanding of its online customers through analytics and big data.
Nissan
BIG AUDIENCEDrivers
An early FLO project that interested us was Nissan's problem of remote customer data capture. At the big auto shows and conventions, what's the easiest way to collect info from the floor on the fly without cumbersome data exchanges between devices and the mothership?
CHOOSE YER OPTION:
I WANT TO TALK
If you’re trying to get in touch with us, start below.
There’s also voice at 615-266-4FLO.
I WANT FLO EMAIL
Always a bright spot in the inbox wilderness.
Joyful or your money back.
I WANT TO VISIT
1310 CLINTON STREET, SUITE 204
MARATHON VILLAGE
NASHVILLE 37203
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