WE LOVE MUSIC CITY.
While most of our clients have a national footprint, we also love our hometown of Nashville, where creative thinking, music, and art make odd bedfellows with business, entrepreneurship, and policy. Members of FLO have worked with the Nashvile Entrepreneur Center, Young Entertainment Professionals, The Chamber, the Mayor’s office, and other leaders to help tell Nashville’s story not only to Silicon Valley, but the world.
2012: Google for Entrepreneurs
Empowering new and existing businesses
FLO’s first strategic partnership with Mountain View led to the creation of Google for Entrepreneurs, a day-long brainshare for Nashville’s growing startup community. Folks from Google and YouTube came to Music City for talks, presentations, and to give hands-on workshops on the best ways to use digital tools to connect with customers and grow business. The event, which sold out in less than a minute, became the blueprint for similar events in other cities.
A first taste of Nashville harmony
While in Nashville, the Googlers also got their first inside listen to the real music industry, up-close and personal—from the famous honkytonks of lower Broadway to the legendary musicianship in the studios of Music Row. It was the beginning of a new relationship and rapport between Silicon Valley and the “new music business,” an alliance that has not been exactly harmonious over the last decade and a half.
2013: Google for Creators
Out of the success of Google for Entrepreneurs came the idea to work more closely with Nashville’s creative community. FLO believes the talent to create great content and the empathy to brainstorm thoughtful policy initiatives in rights management exist here more than anywhere. No other city in America is as well-suited as Nashville to be the epicenter of the new music business.
Educate and create
Google for Creators was a full day demonstrating the power of digital tools for artists, with presentations and workshops on content creation, sharing, building audiences, and monetizing content. The word “empower” gets thrown around a lot, but the day was truly an event to show artists how YouTube, Google, and social networks can help build their careers. The day included talks, presos, and intimate breakout sessions on how to create content, monetize it, build fan bases, and keep fan dialogues alive.
The real deal
After a day in the Gulch for a sellout crowd, the day was capped by performances from Ashley Monroe, Mat Kearney, and Sheryl Crow. The following day, Googlers took a private tour of the Country Music Hall of Fame and Museum, followed by lunch and a special songwriter-in-the-round performance at the legendary Bluebird Cafe. Until you’ve heard songwriters tell the stories behind their songs at one of the most revered listening rooms in the world, it’s hard to really understand Music City’s role in the world of American culture.
We believe this is only the beginning. Perhaps more than any other company in the world, Google understands the power of openness and harmony. FLO has been glad to help extend a new bridge across the divide between Silicon Valley, artists, entrepreneurs, and Music Row.
As our strategic partnership continues, we’re filling up whiteboards with ideas almost as fast as we can erase them.